Modern Golf Makes Investment Into Women’s Golf; Seeks To Increase Participation

Modern Golf is announcing a significant investment in Women’s Golf beginning with the hiring of Emma de Groot as the company’s Director of Women’s Development.

The Women’s Golf community remains largely underserved at all levels – from competitive junior golf through to the professional and recreational games — and Modern Golf is committed to creating a thriving Women’s Golf community across Canada.

Emma de Groot

Newly appointed Director of Women’s Development Emma de Groot brings with her a decorated professional and amateur career and decades of experience at the highest levels of the game.

As Modern Golf seeks to dramatically increase its service offerings for women through the creation of Women’s Golf Development Program’s offering coaching, practice time, clinics and women’s-specific club fittings, de Groot will play a pivotal role in the direction of these initiatives.

“I am extremely excited to be joining the team at Modern Golf,” said de Groot. “My passion for introducing women to the game aligns perfectly with Modern Golf’s vision to grow women’s golf in Canada. I believe together we can help create a fun and enjoyable space to facilitate this growth.”

A Class A Professional with the PGA of Canada, de Groot serves on the PGA of Canada’s Diversity and Inclusion Taskforce and was selected as a member of Golf Canada’s Women in Coaching Program.

Prior to joining Modern Golf, de Groot competed on the LPGA Tour, the LPGA Symetra Tour, the Ladies European Tour and the Australian LPGA Tour. In her LPGA Symetra Tour career, de Groot recorded six top ten finishes and had a career made-cut percentage of 79% over five seasons.

Emma turned professional following a standout amateur career in which she was the top ranked Australian golfer, enjoying a remarkable run at the University of Tennessee (UTC) at Chattanooga where she won six times and claimed virtually every record in the University’s golfing program.

In 2018, Emma was the first female golfer inducted into the UTC Golf Hall of Fame.

“We are beyond thrilled to have Emma join our team at Modern Golf,” said Paul Fisher, Modern Golf Managing Partner.

“Emma has a tremendous playing and coaching background, and she is undoubtedly a huge asset to the industry. There is so much opportunity to continue to grow golf in Canada and we see women golfers as a key driver of that growth going forward.”

“Modern Golf prides itself on being a leader in golf and we hope to develop programs with Emma, alongside our industry partners, that drives not only performance and developmental benefits for women, but also gets more people playing the game and having fun.”

de Groot will be coaching and fitting at Modern Golf’s Mississauga and Oakville Pop Up locations beginning March 8, 2021.